Excitement Builds As Houzz Joins the 2014 International Pool I Spa I Patio Expo

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Sep 10, 2014 – Dallas, TX

The International Pool | Spa | Patio Expo (PSP Expo) is excited to announce the addition of Houzz to the show floor at the 2014 Expo in Orlando, Florida.  This partnership with Houzz will bring valuable opportunities and resources to the PSP Expo attendees, tailored to offer success tips and consumer insights that will grow their businesses and build their brands.

Houzz is the leading platform for home remodeling and design where homeowners and professionals can connect for their next indoor or outdoor home remodeling project.  Houzz offers a place where consumers can browse and save beautiful home photos, find the right design and construction professionals and connect with others homeowners who have been there too.  Houzz has become a community of more than 20 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.

“We are excited to have Houzz at the 2014 PSP Expo,” said Tracy Garcia, CEM, and Director of the Expo. “Their research and consumer information coupled with their knowledge of the industry and impressive digital platforms will certainly be a valuable asset to all PSP Expo attendees and exhibitors.”

Houzz will have a two thousand square foot exhibit space on the show floor, which will include Ask-the-Expert Stations where each attendee can get one-on-one training and in-person setup of their professional online Houzz profiles with an expert from Houzz.  These experts will explore with each attendee on how to use Houzz as a business development tool.  In addition, Houzz now offers Site Designer, a complimentary website design and publishing toolto all professional members of Houzz to enable them to quickly turn their online profiles into a beautiful website for their business.

Houzz will also be presenting floor education at the 2014 PSP Expo in their booth.  Offered Wednesday and Thursday at 10:30 am and 2:00 pm, Friday at 10:30 am, attendees will hear “Three Tips to Maximize Your Exposure on Houzz”and learn the tips and tricks they need to get to the top of the search results on Houzz.  “Landscape Trends in 2014”will provide the results from the Houzz Spring Landscaping Trends Study which includes the most popular outdoor projects homeowners are working on and what is motivating these homeowners to undertake these projects.  “Landscape Trends in 2014” will be presented Tuesday and Wednesday at 11:30 am and 3:00 pm, Friday at 11:30 am.  These sessions are free to all expo hall attendees; no advanced registration required.

“What Your Clients Want:  Insights from Largest-Ever Consumer Study of Home Renovation and Landscaping” is being presented in the PSP core Conference Program on Wednesday, November 5 from 1:30 pm – 2:30 pm.  Attendees will get exclusive insights on product and style trends, what seniors and millennials are looking for, the impact of the economy and housing market by region, and much more — all to help them better grow their businesses and serve their clients. With nearly 200,000 respondents across the U.S. and around the world, Houzz’s annual homeowner study is the largest of its kind, providing unique insights into planned renovations, both inside and outside the home, the motivations behind these projects and how people are evaluating and hiring residential building, remodeling, landscaping and design professionals.  This session is free; advanced registration is required.

“We’re thrilled to partner with the PSP Expo and help attendees learn more about Houzz and how to use our free tools and rich data to build their brands and better serve their clients,” said Liza Hausman, VP of Community for Houzz.

Taking place November 5-7, 2014 in the North Halls at the Orange County Convention Center in Orlando, Florida USA, the International Pool I Spa I Patio Expo will offer pool/spa builders, retailers, service companies, designers and landscape architects a comprehensive preview of the entire backyard living marketplace.  Early bird registration pricing ends September 16; Register Now.

About the Event

The Int’l Pool | Spa | Patio Expo brings together builders, retailers, service companies, designers and landscape architects for face-to-face interaction, product review, vital knowledge and powerful connections.  550+ exhibiting companies will fill 1,400+ booths with the latest industry products, materials, equipment and services, including a wide variety of pools, spas, hot tubs, water features, casual furniture, pumps and heaters, lighting, landscape décor, hearth, grills and much more.

For information about the Int’l Pool | Spa | Patio Expo, visit www.PoolSpaPatio.com, email at info@poolspapatio.com or call 972.536.6350 or 888.869.8522.

History of the Event

Rebranded in 2008 as the Int’l Pool | Spa | Patio Expo, the show is made up of the former Int’l Pool & Spa Expo, Backyard Living Expo and AQUA Shows.   The International Pool I Spa I Patio Expo [PSP] ranked 151, from a pool of over 14,000 tradeshows in 2013 in the TSNN Top 250 list, distributed annually as a valuable resource in assisting businesses across all industries in the selection and targeting of their face-to-face marketing efforts.  The show is owned/ produced by Hanley Wood Exhibitions, a division of Hanley Wood LLC. Sponsors include the Association of Pool & Spa Professionals [APSP], Pool & Spa News. The show is endorsed by the Genesis 3.

About Hanley Wood

Hanley Wood, LLCis the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries. Utilizing the largest editorial- and analytics-driven construction market database, the company produces powerful market data and insights; award-winning publications, newsletters and websites; marquee trade shows and executive events; and strategic marketing solutions. To learn more, visit hanleywood.com.PSP14_728x100

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by Michelle Swayze

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