As I travel around the country meeting people in the swimming pool business, they all seem to have a similar question for me. Are there enough swimming pools to build in Michigan? I have to explain to them that the southeastern Michigan economy, although affected by the automobile industry, is doing well. There is plenty of work for the custom swimming pool builder here as long as they are willing to set themselves apart from the crowd. We, at Ask the Pool Guy, are doing well with our construction company Legendary Escapes Poolscapes. We have a truly unique product and more importantly a unique look and style. This is what has allowed us to prosper in supposedly tough economic times. My words of advice to you in the custom swimming pool market is to build your company around something unique to you! What do you do that is unique?