We Asked the team over at Rendall’s Certified Cleaning Services what they thought the top ten tips for businesses are for using YouTube. Here’s a list compliments of Jackie that we completely agree are a must if you are looking to launch a bigger YouTube presence! Thanks Jackie!
YouTube Top 10 Tips for Using Video for your Business!
- Anyone can make a YouTube video and channel about virtually anything. In fact one of the most popular and highest paid channels is a little boy reviewing toys. Even something as exciting as carpet cleaning can have a can base 😉
- It’s free and easy to set up. There are no hidden or subscription fees. They even have built in software for editing videos and adding music.
- Consistency is super important. Many successful YouTubers post a few videos a week at certain times and days so their subscribers / fans know when a New video Will be posted.(we’ve been off track but working on it right now to upload more!)
- You don’t need fancy or expensive equipment to make videos. Most YouTubers surprisingly shoot from their phones or simple point and shoot cameras and can still have quality content.
- You can be really creative. There is not a right or wrong way to make videos.
- Viewer count and number of subscribers don’t really matter that much. It only takes one person to come across your video who might be life changing (ex. Justin bieber, and obviously ask the pool guy!)
- Collaborating with other YouTubers can help build your audience. Most of the community wants to help each other and don’t see each other as “competitors”.
- Easy to share- I can easily share videos and links to different sites like Facebook and Twitter. It especially helps us as a business when I need to explain to clients like “things to look for when hiring a carpet cleaner” and I can just send over a video I had already made about it. It also helps our social proof because they can see that we aren’t afraid to lay it on the table of what we know.
- You can create custom thumbnails to help attract more views for each video. It also helps differentiate each video.
- Create playlists- creating playlists of your videos allows people to continuously watch your videos, organize your content, and has a higher chance of appearing in YouTube search results based on keywords. We put them on our website for each cleaning category so our clients can keep watching our content.